In his highly acclaimed book, Marketing to the Affluent, Dr. Thomas J. Stanley shares some remarkable and somewhat surprising observations regarding affluent – wealthy – Americans. According to Stanley, the affluent population is far outpacing the household population growth. In recent years, Stanley notes that the affluent population has grown at a rate of more than 20% a year. The overall number of households in America has grown at 2% a year, Stanley notes. The ‘affluent’ are defined as Americanhouseholds with an annual income of $100,000, or a net worth of $1 million or more.........