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Promotions Made Easy

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A Workbook for Planning Small Business Promotions.

Why do some businesses succeed and others fail?

The critical secret is in successful promotion and marketing. In this two-part workbook, you'll explore the "why's" of positioning your business and establishing a clear-cut promotion plan. You'll also learn the "how-to's" for writing winning telemarketing scripts, sales letters, and presentation scripts. 120 pages.